Lipton " Ground Hog Day"

Producer for Siesta Creative, in collaboration with Founders Agency

Brought a bold creative vision to life by producing a 9-foot-tall groundhog statue constructed entirely from Lipton’s new product. Led its cross-country journey and delivered it to a show-stopping launch event in Pennsylvania. Oversaw all facets of content creation—from concept to final edit—as well as full-scale production of both the campaign shoot and the event itself.

The campaign generated widespread media buzz, with features and mentions in Us Weekly, MediaPost, PR Newswire, First for Women, and more.